Leading U.S. YouTube advertisers in Q1 2020, by impressions

Published by
Julia Faria,
Jan 6, 2023
In a Q1 2020 study of the advertising universe on YouTube in the United States, it was discovered that Apple was the largest advertiser on the video platform in the measured period, having amassed approximately 2.32 billion impressions. TurboTax ranked second, with 1.99 billion advertising impressions on YouTube in the country.

Leading YouTube advertisers in the United States in 1st quarter 2020, by number of impressions (in millions)

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Release date

April 2020

Region

United States

Survey time period

Q1 2020

Special properties

includes mobile (limited capture) and desktop

Supplementary notes

The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."

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