Distribution of short video app users in China 2019, by online spending power

Published by
Lai Lin Thomala,
Jun 24, 2022
More Chinese internet users are willing to pay for the content on short video platforms. As of June 2019, approximately 42.7 percent of the short video app users had an online spending power between 200 and 1,000 yuan. A higher proportion of users would spend more on Douyin, the Chinese sister app of TikTok.

Share of short video app users in China as of June 2019, by online spending power

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Release date

August 2019

Region

China

Survey time period

June 2019

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2020).

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