This statistic illustrates which type of platforms Internet users prefer to get information from, about products or brands in France in 2019. At the time, consumers had access to several channels in order to learn about brands: brand websites (49 percent) or reseller websites (52 percent) came in first. The respondents mentioned their entourage as a source of information (36 percent), the point of sales or outlets themselves (37 percent) as well as sites dedicated to consumption (25 percent). Lastly, nine percent of consumers found out about their brands of interest through brand pages on social media.
Information channels accessed by French Internet users to collect information about products and brands in 2019
Characteristic
Share of respondents
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Médiamétrie. (January 15, 2020). Information channels accessed by French Internet users to collect information about products and brands in 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1092972/internet-users-channel-preference-brand-information-france/
Médiamétrie. "Information channels accessed by French Internet users to collect information about products and brands in 2019." Chart. January 15, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1092972/internet-users-channel-preference-brand-information-france/
Médiamétrie. (2020). Information channels accessed by French Internet users to collect information about products and brands in 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1092972/internet-users-channel-preference-brand-information-france/
Médiamétrie. "Information Channels Accessed by French Internet Users to Collect Information about Products and Brands in 2019." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1092972/internet-users-channel-preference-brand-information-france/
Médiamétrie, Information channels accessed by French Internet users to collect information about products and brands in 2019 Statista, https://www.statista.com/statistics/1092972/internet-users-channel-preference-brand-information-france/ (last visited August 24, 2024)
Information channels accessed by French Internet users to collect information about products and brands in 2019 [Graph], Médiamétrie, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1092972/internet-users-channel-preference-brand-information-france/