In 2022, male influencers from the United States charged on average 3.13 thousand U.S. dollars per post whereas female influencers charged 2.65 thousand. That is nearly one third less than their male counterparts and yet another manifestation of the gender pay gap.
Average cost paid per influencer marketing post in the United States in 2022, by gender
(in U.S. dollars)
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Average cost paid per influencer marketing post in the United States in 2022, by gender
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Izea. (February 22, 2023). Average cost paid per influencer marketing post in the United States in 2022, by gender (in U.S. dollars) [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/
Izea. "Average cost paid per influencer marketing post in the United States in 2022, by gender (in U.S. dollars)." Chart. February 22, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/
Izea. (2023). Average cost paid per influencer marketing post in the United States in 2022, by gender (in U.S. dollars). Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/
Izea. "Average Cost Paid per Influencer Marketing Post in The United States in 2022, by Gender (in U.S. Dollars)." Statista, Statista Inc., 22 Feb 2023, https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/
Izea, Average cost paid per influencer marketing post in the United States in 2022, by gender (in U.S. dollars) Statista, https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/ (last visited January 20, 2025)
Average cost paid per influencer marketing post in the United States in 2022, by gender (in U.S. dollars) [Graph], Izea, February 22, 2023. [Online]. Available: https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/
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