Average amount paid per influencer marketing post in the U.S. 2022, by ethnicity

Published by Statista Research Department, Dec 10, 2024
In 2022, Asian influencers in the United States charged on average 3.6 thousand U.S. dollars per post, whereas African American influencers charged on average 3.04 thousand. Caucasian influencers earned the least, with 2.45 thousand dollars per post.

Average cost paid per influencer marketing post in the United States in 2022, by ethnicity (in U.S. dollars)

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Release date

February 2023

Region

United States

Survey time period

2022

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on IZEA platform only; broader industry metrics may vary

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