Top ways of managing influencer marketing programs among marketers in the U.S. 2024

Published by Statista Research Department, Nov 9, 2024

During a survey concluded in September 2024, approximately 32 percent of marketers working with influencers in the United States reported managing influencer marketing programs in-house with third-party influencer software. In-house management with custom tools and processes and partnering directly with influencer marketing agencies tied for second place, each chosen by 28 percent of respondents.

Leading ways of managing influencer marketing programs among marketers in the United States as of September 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2024

Region

United States

Survey time period

July to September 2024

Number of respondents

>200

Special properties

among enterprise marketers from agencies and brands activating with influencers

Supplementary notes

The source does not specify the survey type.

The source phrased the question as follows: "How are you managing Influencer Marketing programs in 2024?"

Percentage points exceeding 100 are probably due to rounding.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Influencer marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in the United States

Overview

7

Budget & costs

5

Doing business

8

Market leaders

7

Spotlight: TikTok influencer marketing

8

Consumer perspective

8

Further related statistics

4

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in ItalyInfluencer marketing in Sweden
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.