During a survey concluded in September 2024, half of responding marketers working with influencers in the United States, around 32 percent reported activating between six and 10 influencers on a program. Approximately 22 percent said they activated over 20. According to the same study, reach and engagement rate ranked among U.S. marketers' leading methods of measuring influencer marketing success.
Typical number of influencers activated by marketers on a program in the United States as of September 2024
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Linqia. (October 17, 2024). Typical number of influencers activated by marketers on a program in the United States as of September 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1092578/influencer-marketing-program-number-usa/
Linqia. "Typical number of influencers activated by marketers on a program in the United States as of September 2024." Chart. October 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1092578/influencer-marketing-program-number-usa/
Linqia. (2024). Typical number of influencers activated by marketers on a program in the United States as of September 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1092578/influencer-marketing-program-number-usa/
Linqia. "Typical Number of Influencers Activated by Marketers on a Program in The United States as of September 2024." Statista, Statista Inc., 17 Oct 2024, https://www.statista.com/statistics/1092578/influencer-marketing-program-number-usa/
Linqia, Typical number of influencers activated by marketers on a program in the United States as of September 2024 Statista, https://www.statista.com/statistics/1092578/influencer-marketing-program-number-usa/ (last visited December 22, 2024)
Typical number of influencers activated by marketers on a program in the United States as of September 2024 [Graph], Linqia, October 17, 2024. [Online]. Available: https://www.statista.com/statistics/1092578/influencer-marketing-program-number-usa/
