During a September 2019 survey among Gen Z and Millennial internet users in the United States it was found, that YouTube and Instagram were the prevalent choice of platforms to follow influencers. YouTube ranked higher among Gen Z and Millennial male respondents, at 53 and 41 percent respectively. Instagram was more popular among women within these two groups, at 43 and 40 percent.
Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (November 5, 2019). Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. "Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019." Chart. November 5, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. (2019). Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. "Favorite Sites and Platforms Used to Follow Influencers According to Gen Z and Millennial Internet Users in The United States as of September 2019." Statista, Statista Inc., 5 Nov 2019, https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult, Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019 Statista, https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/ (last visited December 18, 2024)
Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019 [Graph], Morning Consult, November 5, 2019. [Online]. Available: https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
