Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowMillennials and millennial parents' food choices in the U.S. 2019, by category
The awareness of consumers toward what they eat and the impact certain types of food can have on a person's health has increased exponentially in the last few years, and such phenomenon has mainly affected younger generations.
As of 2019, a survey was conducted among U.S. (United States) Millennials and Millennial parents aged between 22 and 37 years on their current food choices. It emerged that, in comparison with five years ago, consumers' choices as regards food became more quality- and organic-oriented. 74 percent of the U.S. millennial participants, in fact, read labels more closely. Similar results were found for millennial parents. Furthermore, organic food shopping increased by 51 percent overall.
As of 2019, a survey was conducted among U.S. (United States) Millennials and Millennial parents aged between 22 and 37 years on their current food choices. It emerged that, in comparison with five years ago, consumers' choices as regards food became more quality- and organic-oriented. 74 percent of the U.S. millennial participants, in fact, read labels more closely. Similar results were found for millennial parents. Furthermore, organic food shopping increased by 51 percent overall.
