Global TikTok downloads 2023, by country

According to recent industry measurements, users in Brazil generated more than 5.6 million downloads of the video-sharing platform TikTok during June 2023. Indonesia ranked second, with almost five million downloads generated during the examined period. TikTok, which is the international version of the Chinese app Douyin, experienced spectacular growth in popularity in recent years.

TikTok: global popularity

TikTok, which reached the milestone of one billion active users at the end of September 2021, still ranks among the most popular social media platforms worldwide as of January 2023. In 2022, TikTok users worldwide spent an impressive average of approximately 23.3 hours per month on the platform, highlighting the app's popularity and high engagement. In 2023, TikTok's global popularity in social media is still on the rise, with a worldwide penetration rate of 19.4 percent.

TikTok: revenue growth

The social video app, which generates revenues via advertising and in-app purchases from users, saw in-app revenues of almost 500 million U.S. dollars worldwide in the first quarter of 2023. The global net advertising revenue generated by TikTok is expected to reach 18.5 billion U.S. dollars by the end of 2024. Additionally, the net advertising revenue of TikTok in the United States is expected to further increase, reaching an estimated 11 billion U.S. dollars in 2024.