China's digital advertising market has seen a major change. Alibaba, the industry trendsetter for many years, has lost its luster. In 2023, the e-commerce giant and TikTok's parent ByteDance each held about 25 percent of the country's digital ad spending.
Share of digital ad spending in China from 2021 to 2023, by internet company
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IMZ. (January 10, 2024). Share of digital ad spending in China from 2021 to 2023, by internet company [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ. "Share of digital ad spending in China from 2021 to 2023, by internet company." Chart. January 10, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ. (2024). Share of digital ad spending in China from 2021 to 2023, by internet company. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ. "Share of Digital Ad Spending in China from 2021 to 2023, by Internet Company." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ, Share of digital ad spending in China from 2021 to 2023, by internet company Statista, https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/ (last visited December 03, 2024)
Share of digital ad spending in China from 2021 to 2023, by internet company [Graph], IMZ, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
