Most popular mobile app categories in China Q4 2023, by daily time distribution

Published by
Lai Lin Thomala,
Apr 19, 2024
Apart from instant messaging, Chinese mobile users spent a significant amount of time on video entertainment. In the last quarter of 2023, short-form video, video-on-demand, and over-the-top mobile apps accounted for over a third of daily app usage time among Chinese mobile users.

Distribution of average daily time spent on mobile app categories by users in China in 4th quarter 2023

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Source

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Release date

March 2024

Region

China

Survey time period

Q4 2023

Supplementary notes

According to the source, the figures were based on the data collected by the Aurora Mobile of Jiguang network. The daily mobile app usage includes tablet data. The industry metrics may vary.

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