Best parenting product recommendation channels according to parents in China 2019

Published by
Lai Lin Thomala,
Feb 5, 2021
The results of a survey conducted in China between June and August 2019 showed that 55 percent of surveyed parents with young children purchased parenting related products that were recommended in WeChat maternal and baby chat groups. However, in terms of the amount or frequency of recommendations, WeChat public accounts were most active.

Leading channels through which parents received recommendations for maternal and baby products and purchased the product in China as of August 2019

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Release date

November 2019

Region

China

Survey time period

June to August 2019

Number of respondents

2,000+ respondents

Special properties

among parents with children 0-3 years old; multiple answers allowed

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question:
Through which channels have you received recommendations for maternal and baby products and actually purchased the product?

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