It appears that, as of late 2019, a large share of multi-brand retailers in the Netherlands perceived the increasing number of brands selling directly to consumers as a threat to their business. Close to 60 percent of the retailers surveyed indicated that they saw the increasing tendency towards direct-to-consumer sales as a threat, or a large threat. Meanwhile, just over one fifth of respondents saw this development in retail as an opportunity.
Do you see the increasing number of brands selling directly to consumers as more of an opportunity or a threat?
The question was phrased by the source as follows: "Ziet u de toename van merken die steeds meer rechtstreeks gaan verkopen aan de consument meer als kans of bedreiging?" (English: "Do you see the increasing number of brands selling directly to consumers as more of an opportunity or a threat?")
The source does not specify the exact date of survey or survey method.
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ABN AMRO. (September 20, 2019). Do you see the increasing number of brands selling directly to consumers as more of an opportunity or a threat? [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1086795/multi-brand-retailer-opinions-on-direct-to-consumer-sales-in-the-netherlands/
ABN AMRO. "Do you see the increasing number of brands selling directly to consumers as more of an opportunity or a threat?." Chart. September 20, 2019. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1086795/multi-brand-retailer-opinions-on-direct-to-consumer-sales-in-the-netherlands/
ABN AMRO. (2019). Do you see the increasing number of brands selling directly to consumers as more of an opportunity or a threat?. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1086795/multi-brand-retailer-opinions-on-direct-to-consumer-sales-in-the-netherlands/
ABN AMRO. "Do You See The Increasing Number of Brands Selling Directly to Consumers as More of An Opportunity or a Threat?." Statista, Statista Inc., 20 Sep 2019, https://www.statista.com/statistics/1086795/multi-brand-retailer-opinions-on-direct-to-consumer-sales-in-the-netherlands/
ABN AMRO, Do you see the increasing number of brands selling directly to consumers as more of an opportunity or a threat? Statista, https://www.statista.com/statistics/1086795/multi-brand-retailer-opinions-on-direct-to-consumer-sales-in-the-netherlands/ (last visited December 27, 2024)
Do you see the increasing number of brands selling directly to consumers as more of an opportunity or a threat? [Graph], ABN AMRO, September 20, 2019. [Online]. Available: https://www.statista.com/statistics/1086795/multi-brand-retailer-opinions-on-direct-to-consumer-sales-in-the-netherlands/
