Colombia: programmatic ad CTR 2018

Published by
Julia Faria,
Jan 6, 2023
In 2018, average click-through rate of programmatic ads in Colombia reached 0.94 percent. Programmatic video ads were the most effective ads, with a CTR of 1.41 percent.

Average programmatic advertising click-through rate (CTR) in Colombia in 2018, by format

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Release date

November 2019

Region

Colombia

Survey time period

2018

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