Argentina: programmatic ad CTR 2018

Published by
Julia Faria,
Jan 6, 2023
In 2018, average click-through rate of programmatic ads in Argentina reached 0.2 percent. Programmatic video ads were the most effective ads, with a CTR of 0.35 percent.

Average programmatic advertising click-through rate (CTR) in Argentina in 2018, by format

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Release date

November 2019

Region

Argentina

Survey time period

2018

Special properties

estimates

Supplementary notes

* TrueView.

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Major players

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Formats

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Connected TV (CTV)

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Marketer insights

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