Leading WeChat information channels for parenting products in China 2019

Published by
Lai Lin Thomala,
Feb 5, 2021
The results of a survey conducted in China between June and August 2019 showed that 57 percent of surveyed parents with young children used WeChat groups to collect new information about maternal and baby products. More than half of respondents also relied on WeChat Moments and official WeChat accounts of parenting product brands.

Most popular WeChat channels for finding new information about maternal and baby products among parents in China as of August 2019

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Source

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Release date

November 2019

Region

China

Survey time period

June to August 2019

Number of respondents

2,000+ respondents

Special properties

among parents with children 0-3 years old; multiple answers allowed

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question:
What WeChat channels do you use to acquire new information about maternal and baby products?

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