In 2020, programmatic advertising spending in Puerto Rico is expected to reach eight million U.S. dollars, out of which real-time bidding will account for four million, private market places for 2.1 million, preferred deals for 1.4 million and guaranteed for 1.1 million.
Programmatic advertising spending in Puerto Rico from 2018 to 2021, by type of deal
(in million U.S. dollars)
Characteristic
Open (RTB)
Private marketplaces
Preferred deals
Guaranteed
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Zenith. (November 25, 2019). Programmatic advertising spending in Puerto Rico from 2018 to 2021, by type of deal (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1085441/programmatic-advertising-spending-deal-puerto-rico/
Zenith. "Programmatic advertising spending in Puerto Rico from 2018 to 2021, by type of deal (in million U.S. dollars)." Chart. November 25, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1085441/programmatic-advertising-spending-deal-puerto-rico/
Zenith. (2019). Programmatic advertising spending in Puerto Rico from 2018 to 2021, by type of deal (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1085441/programmatic-advertising-spending-deal-puerto-rico/
Zenith. "Programmatic Advertising Spending in Puerto Rico from 2018 to 2021, by Type of Deal (in Million U.S. Dollars)." Statista, Statista Inc., 25 Nov 2019, https://www.statista.com/statistics/1085441/programmatic-advertising-spending-deal-puerto-rico/
Zenith, Programmatic advertising spending in Puerto Rico from 2018 to 2021, by type of deal (in million U.S. dollars) Statista, https://www.statista.com/statistics/1085441/programmatic-advertising-spending-deal-puerto-rico/ (last visited July 22, 2024)
Programmatic advertising spending in Puerto Rico from 2018 to 2021, by type of deal (in million U.S. dollars) [Graph], Zenith, November 25, 2019. [Online]. Available: https://www.statista.com/statistics/1085441/programmatic-advertising-spending-deal-puerto-rico/