Number of DSPs used by buyers in Europe 2016-2021

Published by Statista Research Department, Aug 7, 2023
In the first half of 2021, programmatic ad buyers from Europe used on average 3.2 demand-side platforms (DSPs). The number of DSPs used more than halved compared to the figure of 7.1 reported in 2016.

Average number of demand-side platforms (DSPs) used by buyers in Europe from 2016 to 2021

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Release date

May 2022

Region

Europe

Survey time period

2016 to H1 2021

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Statistics on " Programmatic advertising in Europe "

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Other statistics that may interest you Programmatic advertising in Europe

Overview

5

Regional data

7

United Kingdom

6

Germany

3

France

4

Marketer insights

6

Further related statistics

20

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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