In the first half of 2021, programmatic ad buyers from Europe used on average 3.2 demand-side platforms (DSPs). The number of DSPs used more than halved compared to the figure of 7.1 reported in 2016.
Average number of demand-side platforms (DSPs) used by buyers in Europe from 2016 to 2021
Characteristic
Number of DSPs used
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IAB Europe. (May 20, 2022). Average number of demand-side platforms (DSPs) used by buyers in Europe from 2016 to 2021 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1082783/number-dsps-europe/
IAB Europe. "Average number of demand-side platforms (DSPs) used by buyers in Europe from 2016 to 2021." Chart. May 20, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1082783/number-dsps-europe/
IAB Europe. (2022). Average number of demand-side platforms (DSPs) used by buyers in Europe from 2016 to 2021. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1082783/number-dsps-europe/
IAB Europe. "Average Number of Demand-side Platforms (Dsps) Used by Buyers in Europe from 2016 to 2021." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1082783/number-dsps-europe/
IAB Europe, Average number of demand-side platforms (DSPs) used by buyers in Europe from 2016 to 2021 Statista, https://www.statista.com/statistics/1082783/number-dsps-europe/ (last visited July 03, 2024)
Average number of demand-side platforms (DSPs) used by buyers in Europe from 2016 to 2021 [Graph], IAB Europe, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1082783/number-dsps-europe/