U.S. internet users paying attention to influencer recommendations 2019, by age

In a survey conducted in April 2019 it was found that 15 percent of internet users between the ages of 23 and 38 in the United States said they paid attention to social media influencers' recommendations of products, services and brands. The same was true for one percent of survey participants aged over 55. The average for all respondents was nine percent.