U.S. consumers' reasons for shopping in store on Black Friday 2021

Published by
D. Tighe,
Dec 7, 2023
According to a survey carried out in the United States in 2021, taking advantage of sales or the best deals of the season was the leading reason to shop in-store on Black Friday - about seven in ten of respondents shopped in brick-and-mortar stores for this reason. Approximately a quarter of American shoppers stated overall excitement of the day was their main reason for shopping.

Why consumers plan to shop in-store on Black Friday in the United States in 2021

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Release date

2021

Region

United States

Survey time period

October 21-25, 2021

Number of respondents

368 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: “Why will you be shopping in-store on Black Friday?"

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