Top beauty online stores in the U.S. 2023, by net sales

Top online stores in the beauty segment in the United States in 2023, by e-commerce net sales

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Release date

May 2024

Region

United States

Survey time period

2023

Supplementary notes

The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or perfumes. 

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit the methodology page on ecommerceDB.com.

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Market overview

5

Sales

5

Prices and expenditure

6

Purchasing behavior

8

Consumer preferences

8

Channels and retailers

6

Online behavior

7

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