In 2021, Nova, a paper towel brand, was the home care brand that was purchased most frequently in Chile with its products bought an average of 7.3 times per household. That same year, Nova was also the leading home care brand in the general ranking of the South American country, with 30 million consumer reach points (CRP).
Leading home care brands in Chile in 2021, by household purchase frequency
Characteristic
Household purchase frequency*
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* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 31, 2022). Leading home care brands in Chile in 2021, by household purchase frequency [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1080042/most-popular-home-care-brands-chile-by-frequency/
Kantar Worldpanel. "Leading home care brands in Chile in 2021, by household purchase frequency." Chart. May 31, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1080042/most-popular-home-care-brands-chile-by-frequency/
Kantar Worldpanel. (2022). Leading home care brands in Chile in 2021, by household purchase frequency. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1080042/most-popular-home-care-brands-chile-by-frequency/
Kantar Worldpanel. "Leading Home Care Brands in Chile in 2021, by Household Purchase Frequency." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1080042/most-popular-home-care-brands-chile-by-frequency/
Kantar Worldpanel, Leading home care brands in Chile in 2021, by household purchase frequency Statista, https://www.statista.com/statistics/1080042/most-popular-home-care-brands-chile-by-frequency/ (last visited August 25, 2024)
Leading home care brands in Chile in 2021, by household purchase frequency [Graph], Kantar Worldpanel, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1080042/most-popular-home-care-brands-chile-by-frequency/