Consumer Goods & FMCG
Cleaning Products

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Chile: most popular home care brands 2021

Published by Statista Research Department, Aug 7, 2023

In 2021, Nova was the leading home care brand in Chile, with 30 million Consumer Reach Points (CRP), followed by Confort with 24 million CRP. That same year, the leading health and beauty brand in the South American country was Ballerina, with 37 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.

Leading home care brands in Chile in 2021 (in million Consumer Reach Points)

table column chart

Characteristic	CRP in millions
Nova	30
Confort	24
Clorinda	20
Elite	19
Virutex	18

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Details: Chile; November 2021 to October 2021; Consumer Reach Points (CRP)*

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Sources

Various sources (**); Kantar Worldpanel

Survey by

Kantar Worldpanel; Various sources (**)

Survey name

Kantar's Brand Footprint 2021

Published by

Kantar Worldpanel

Source link

kantarworldpanel.com

Release date

May 2022

Citation formats

Region

Chile

Survey time period

November 2021 to October 2021

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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