Some 35 percent of respondents claimed that they only buy products or services from brands which they trust during a survey carried out in the United States in 2019. This is a 12 percent increase from 2011, when just 23 percent of survey respondents said the same.
Share of consumers who only buy products or services from trusted brands in the United States in 2011 and 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Clorox. (October 2, 2019). Share of consumers who only buy products or services from trusted brands in the United States in 2011 and 2019 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1078176/exclusive-purchasing-from-trusted-brands-united-states/
Clorox. "Share of consumers who only buy products or services from trusted brands in the United States in 2011 and 2019." Chart. October 2, 2019. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1078176/exclusive-purchasing-from-trusted-brands-united-states/
Clorox. (2019). Share of consumers who only buy products or services from trusted brands in the United States in 2011 and 2019. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1078176/exclusive-purchasing-from-trusted-brands-united-states/
Clorox. "Share of Consumers Who Only Buy Products or Services from Trusted Brands in The United States in 2011 and 2019." Statista, Statista Inc., 2 Oct 2019, https://www.statista.com/statistics/1078176/exclusive-purchasing-from-trusted-brands-united-states/
Clorox, Share of consumers who only buy products or services from trusted brands in the United States in 2011 and 2019 Statista, https://www.statista.com/statistics/1078176/exclusive-purchasing-from-trusted-brands-united-states/ (last visited December 24, 2024)
Share of consumers who only buy products or services from trusted brands in the United States in 2011 and 2019 [Graph], Clorox, October 2, 2019. [Online]. Available: https://www.statista.com/statistics/1078176/exclusive-purchasing-from-trusted-brands-united-states/
