Effective brand awareness channels of online dating platforms in China 2018

Published by
Lai Lin Thomala,
Dec 16, 2022
According to a survey about online dating in China in August 2018, online reviews and word of mouth were the most important channel for online dating and matchmaking platforms in building their brand awareness. Around 63.1 percent of the Chinese respondents relied on online comments to learn more about the brand. Search results in app stores and dating shows on television were considered to be reliable information sources too.

Leading channels for online dating and matchmaking platform brand information in China as of August 2018

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Source

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Release date

October 2018

Region

China

Survey time period

August 13 to 26, 2018

Number of respondents

1,600 respondents

Age group

18-40 years

Special properties

respondents were all singles

Method of interview

Online survey

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