Frequency of consuming non-alcoholic beers in Japan 2024

Published by C. Diep, Jun 20, 2024

According to a panel survey of Rakuten Insight in 2024 in Japan, the majority of Japanese consumers, over 74 percent, never drink non-alcoholic beers. Among respondents consuming the non-alcoholic beverage, the largest share drank the brewed beverage around once in six months.

Frequency of non-alcoholic beer consumption in Japan as of February 2024

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Release date

March 2024

Region

Japan

Survey time period

January 11 to February 8, 2024

Number of respondents

500,054 respondents

Age group

20-79 years

Special properties

consumption at home

Method of interview

Online survey

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