Shopping intentions during Black Friday in Italy 2024, by product category

Published by
D. Tighe,
Nov 19, 2024

In 2024, 37 percent of Italian consumers willing to shop during Black Friday stated they would buy fashion items. The most popular category of products was consumer electronics and household appliances, preferred by 54 percent of the surveyed consumers.

Most popular product categories for Black Friday purchases among consumers in Italy in 2024

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Sources

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Release date

November 2024

Region

Italy

Survey time period

October 7 to 14, 2024

Number of respondents

2,007 respondents

Age group

18-64 years

Special properties

consumers in Italy who bought online at least once in the previous 6 months

Supplementary notes

The source asked respondents which were their most sough-after product categories for Black Friday purchases.

Some figures were rounded.

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