VKontakte, where most of the businesses had their public page in Russia, was the leading network for social commerce among all age groups surveyed in 2018. Over one fifth of the polled also used Instagram for online shopping on average, with the youngest age group reporting the largest share of over 30 percent. Odnoklassniki (OK.ru) was significantly popular among users aged between 30 and 45 years.
Social commerce distribution on social media sites in Russia in 2018, by age group*
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EWDN. (September 1, 2019). Social commerce distribution on social media sites in Russia in 2018, by age group* [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/
EWDN. "Social commerce distribution on social media sites in Russia in 2018, by age group*." Chart. September 1, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/
EWDN. (2019). Social commerce distribution on social media sites in Russia in 2018, by age group*. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/
EWDN. "Social Commerce Distribution on Social Media Sites in Russia in 2018, by Age Group*." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/
EWDN, Social commerce distribution on social media sites in Russia in 2018, by age group* Statista, https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/ (last visited December 19, 2024)
Social commerce distribution on social media sites in Russia in 2018, by age group* [Graph], EWDN, September 1, 2019. [Online]. Available: https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/
