Reasons for choosing plant-based alternatives South Korea 2024

Published by
Nina Jobst,
Jun 25, 2024
According to a survey conducted by Rakuten Insight in South Korea in February 2024, 50.6 percent of respondents answered they choose plant-based alternatives because they think that the products are healthier than animal-based products. This question was asked among consumers who stated that they have tried plant-based alternatives.

Reasons for choosing plant-based alternatives for consumers in South Korea as of November 2024

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Release date

April 2024

Region

South Korea

Survey time period

February 8 to 29, 2024

Number of respondents

4,282 respondents

Age group

16 years and older

Special properties

consumers that have tried plant-based alternatives

Supplementary notes

Original question:
"What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed."

Among survey respondents, 1,921 were female and 2,361 were male.

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