Monthly retention rate of iQIYI in China 2019
In August 2019, the so called "China's Netflix" iQIYI recorded a monthly user retention rate of 47.4 percent, showing an improving trend during the summer vacation in China. Youku, Tencent Video, and iQIYI are the leading user-generated video platforms in the country. Retention rate shows the percentage of customers who continue to use or purchase company's products and services.