iQIYI and Tencent Video are the leading user-generated video platforms in China. In the third quarter of 2022, iQIYI's 30-day retention rate reached 54.7 percent. In comparison, the figure of Youku stood at 20.5 percent, much lower than other domestic rivals. The company merged with the well-established video sharing site Tudou in 2012 and was acquired by Alibaba Group thee years later. Alibaba utilizes the platform to facilitate its e-commerce sales.
30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022
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Moonfox Data. (October 25, 2022). 30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1070510/china-major-video-platforms-monthly-retention-rate/
Moonfox Data. "30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022." Chart. October 25, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1070510/china-major-video-platforms-monthly-retention-rate/
Moonfox Data. (2022). 30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1070510/china-major-video-platforms-monthly-retention-rate/
Moonfox Data. "30-day Retention Rate of The Selected Video Streaming Platforms in China in 3rd Quarter 2022." Statista, Statista Inc., 25 Oct 2022, https://www.statista.com/statistics/1070510/china-major-video-platforms-monthly-retention-rate/
Moonfox Data, 30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022 Statista, https://www.statista.com/statistics/1070510/china-major-video-platforms-monthly-retention-rate/ (last visited November 21, 2024)
30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022 [Graph], Moonfox Data, October 25, 2022. [Online]. Available: https://www.statista.com/statistics/1070510/china-major-video-platforms-monthly-retention-rate/
