30-day retention rate of selected video platforms in China Q3 2022
iQIYI and Tencent Video are the leading user-generated video platforms in China. In the third quarter of 2022, iQIYI's 30-day retention rate reached 54.7 percent. In comparison, the figure of Youku stood at 20.5 percent, much lower than other domestic rivals. The company merged with the well-established video sharing site Tudou in 2012 and was acquired by Alibaba Group thee years later. Alibaba utilizes the platform to facilitate its e-commerce sales.