Sina Weibo is one of the most popular social media platforms in China. As of early 2019, a micro KOL could gain an approximately 200 thousand impressions per post on Sina Weibo. KOL is the specific term for influencers in China. Based on the follower number and influence scale, influencers are classified into four different classes in China.
Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type
(in 1,000s)
The estimate figures are based on aggregated averages from Parklu's influencer marketing platform with a reach of 900 million Chinese customers as of Jan 31, 2019. The company connects with over 90 thousand influencers across 10 social media platforms. Final confirmed prices and impression may vary.
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Parklu. (January 31, 2019). Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type (in 1,000s) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/
Parklu. "Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type (in 1,000s)." Chart. January 31, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/
Parklu. (2019). Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type (in 1,000s). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/
Parklu. "Number of Impressions from a Kol (Influencer) Post on Sina Weibo in China as of January 2019, by Kol Type (in 1,000s)." Statista, Statista Inc., 31 Jan 2019, https://www.statista.com/statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/
Parklu, Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type (in 1,000s) Statista, https://www.statista.com/statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/ (last visited December 21, 2024)
Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type (in 1,000s) [Graph], Parklu, January 31, 2019. [Online]. Available: https://www.statista.com/statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/
