As of April 2019, the KOLs (influencers) with above 750 thousand followers on WeChat could gain an average click-through rate of ten percent from posts about a product. In general, KOL marketing campaigns generated a higher return for the beauty and clothing brands in the market.WeChat is the most popular app in China with over one billion monthly active users in 2018. Its unique e-commerce design has become ideal for companies to boost sales.
Key marketing performance indicators of a WeChat KOL (influencer) with 750 thousand followers in China as of April 2019
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Parklu. (April 30, 2019). Key marketing performance indicators of a WeChat KOL (influencer) with 750 thousand followers in China as of April 2019 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1069072/china-wechat-key-opinion-leader-sales-impact/
Parklu. "Key marketing performance indicators of a WeChat KOL (influencer) with 750 thousand followers in China as of April 2019." Chart. April 30, 2019. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1069072/china-wechat-key-opinion-leader-sales-impact/
Parklu. (2019). Key marketing performance indicators of a WeChat KOL (influencer) with 750 thousand followers in China as of April 2019. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1069072/china-wechat-key-opinion-leader-sales-impact/
Parklu. "Key Marketing Performance Indicators of a Wechat Kol (Influencer) with 750 Thousand Followers in China as of April 2019." Statista, Statista Inc., 30 Apr 2019, https://www.statista.com/statistics/1069072/china-wechat-key-opinion-leader-sales-impact/
Parklu, Key marketing performance indicators of a WeChat KOL (influencer) with 750 thousand followers in China as of April 2019 Statista, https://www.statista.com/statistics/1069072/china-wechat-key-opinion-leader-sales-impact/ (last visited July 28, 2024)
Key marketing performance indicators of a WeChat KOL (influencer) with 750 thousand followers in China as of April 2019 [Graph], Parklu, April 30, 2019. [Online]. Available: https://www.statista.com/statistics/1069072/china-wechat-key-opinion-leader-sales-impact/
