China: most valuable entertainment brands 2020

In 2020, the short-video platform Douyin was ranked as the most valuable Chinese entertainment brand with a brand value of around 16.88 billion U.S. dollars in the Milward Brown's BrandZ China Top 100 ranking, followed by its top competitor Kuaishou with 8.55 billion U.S. dollars in brand value. All the other three entertainment brands in the ranking are affiliated with the online technology giants in China: iQiyi was launched by Baidu; Youku belongs to Alibaba; and Bilibili is backed by Tencent.

Brand value of the leading Chinese entertainment brands in BrandZ China Top 100 ranking in 2020 (in million U.S. dollars)

Characteristic	Brand value in million U.S. dollars
Douyin	16,878
Kuaishou	8,551
iQiyi	6,587
Youku	4,965
Bilibili	2,535

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Release date

October 2020

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Region

China

Survey time period

2020

Method of interview

Online survey

Supplementary notes

BrandZ Top 100 most valuable Chinese brands ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from nearly 290,000 Chinese consumers on over 1,100 brands in 75 categories.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.

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