Italian Millennials expressed their preferences towards local and national brands, according to the type of food product purchased. Concerning packaged food, 48 percent of the people interviewed stated that they prefer international brands, although 46 percent agreed on a good balance between big and local brands. Most of the interviewees shared the opinion that buying fresh food from local brands was preferable.
Italian Millennials' preferences towards big and local brands as in 2018, by product type
This question was phrased by the source as follows: "For each macro category, do you preferably buy big brands/international or local/national brands? Please consider only branded products, avoiding thinking about unbranded products (i.e. bulk products, variable weight products)"
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IRI. (October 1, 2018). Italian Millennials' preferences towards big and local brands as in 2018, by product type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/
IRI. "Italian Millennials' preferences towards big and local brands as in 2018, by product type." Chart. October 1, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/
IRI. (2018). Italian Millennials' preferences towards big and local brands as in 2018, by product type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/
IRI. "Italian Millennials' Preferences towards Big and Local Brands as in 2018, by Product Type." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/
IRI, Italian Millennials' preferences towards big and local brands as in 2018, by product type Statista, https://www.statista.com/statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/ (last visited December 21, 2024)
Italian Millennials' preferences towards big and local brands as in 2018, by product type [Graph], IRI, October 1, 2018. [Online]. Available: https://www.statista.com/statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/
