According to Milward Brown's BrandZ China Top 100 ranking in 2020, Alibaba was the most valuable retail brand in China, with an estimated brand value of over 153 billion U.S. dollars. Many Chinese retail companies have launched their e-commerce platforms to maximize their earnings in big shopping festivals. On Singles' Day in 2020, Alibaba earned over 74 billion U.S. dollars in China.
Brand value of the leading Chinese retail brands in BrandZ China Top 100 ranking in 2020
(in million U.S. dollars)
BrandZ Top 100 most valuable Chinese brands ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from nearly 290,000 Chinese consumers on over 1,100 brands in 75 categories.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.
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Kantar Millward Brown, & China Internet Watch. (October 19, 2020). Brand value of the leading Chinese retail brands in BrandZ China Top 100 ranking in 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1067060/china-brand-value-of-the-most-valuable-retail-companies/
Kantar Millward Brown, und China Internet Watch. "Brand value of the leading Chinese retail brands in BrandZ China Top 100 ranking in 2020 (in million U.S. dollars)." Chart. October 19, 2020. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1067060/china-brand-value-of-the-most-valuable-retail-companies/
Kantar Millward Brown, China Internet Watch. (2020). Brand value of the leading Chinese retail brands in BrandZ China Top 100 ranking in 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1067060/china-brand-value-of-the-most-valuable-retail-companies/
Kantar Millward Brown, and China Internet Watch. "Brand Value of The Leading Chinese Retail Brands in Brandz China Top 100 Ranking in 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 19 Oct 2020, https://www.statista.com/statistics/1067060/china-brand-value-of-the-most-valuable-retail-companies/
Kantar Millward Brown & China Internet Watch, Brand value of the leading Chinese retail brands in BrandZ China Top 100 ranking in 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1067060/china-brand-value-of-the-most-valuable-retail-companies/ (last visited December 20, 2024)
Brand value of the leading Chinese retail brands in BrandZ China Top 100 ranking in 2020 (in million U.S. dollars) [Graph], Kantar Millward Brown, & China Internet Watch, October 19, 2020. [Online]. Available: https://www.statista.com/statistics/1067060/china-brand-value-of-the-most-valuable-retail-companies/
