As of 2018, approximately 32 percent of polled British shoppers agreed with a statement that plant-based meat alternatives were often highly processed and not as natural as meat. In contrast, around 21 and 16 percent responded that they were a more ethical choice and more environmentally responsible than meat, respectively.
Leading opinions on plant-based meat alternatives among responding shoppers in Great Britain in 2018
Characteristic
Share of respondents
Too expensive for what they are
31.6%
Often highly processed and not as 'natural' as meat
25.6%
Not as good a source of protein as meat
23%
A more ethical choice than meat
21.1%
Healthier than meat
20.4%
Improving all the time and nearly as tasty as meat now
19.2%
Often made with soy and therefore not necessarily better for the environment
19%
Junk foods - people who want a plant-based diet should be eating more fruit & veg instead of 'fake meat'
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The Grocer. (July 3, 2018). Leading opinions on plant-based meat alternatives among responding shoppers in Great Britain in 2018 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1066943/attitudes-towards-plant-based-meat-alternatives-in-great-britain/
The Grocer. "Leading opinions on plant-based meat alternatives among responding shoppers in Great Britain in 2018." Chart. July 3, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1066943/attitudes-towards-plant-based-meat-alternatives-in-great-britain/
The Grocer. (2018). Leading opinions on plant-based meat alternatives among responding shoppers in Great Britain in 2018. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1066943/attitudes-towards-plant-based-meat-alternatives-in-great-britain/
The Grocer. "Leading Opinions on Plant-based Meat Alternatives among Responding Shoppers in Great Britain in 2018." Statista, Statista Inc., 3 Jul 2018, https://www.statista.com/statistics/1066943/attitudes-towards-plant-based-meat-alternatives-in-great-britain/
The Grocer, Leading opinions on plant-based meat alternatives among responding shoppers in Great Britain in 2018 Statista, https://www.statista.com/statistics/1066943/attitudes-towards-plant-based-meat-alternatives-in-great-britain/ (last visited December 30, 2024)
Leading opinions on plant-based meat alternatives among responding shoppers in Great Britain in 2018 [Graph], The Grocer, July 3, 2018. [Online]. Available: https://www.statista.com/statistics/1066943/attitudes-towards-plant-based-meat-alternatives-in-great-britain/
