Native advertising and creative marketing content have become a more effective marketing method among the Chinese young consumers. In 2019, the native advertising sector was estimated to have an around 53.5 percent share of the online advertising revenue.
Share of revenue of the native advertising in online advertising in China from 2013 to 2020
Revenue of native advertising includes the revenue of search advertising, news feed advertising, video native advertising, recommendations, lock screen and other forms of native advertising. The calculation excludes the revenue of advertising mainly with native content, such as broadcasting, deep placement, advertorials, We Media promotion, prop placement, etc.
Statistical caliber of the revenue of native advertising is the actual revenue of media native advertising, without considering the errors due to seasonal fluctuations in financial reports of the enterprises.
The data are calculated based on the financial results published by related enterprises and interviews with experts in iResearch statistical model.
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iResearch. (May 17, 2019). Share of revenue of the native advertising in online advertising in China from 2013 to 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1066641/china-revenue-share-native-advertising-in-online-advertising/
iResearch. "Share of revenue of the native advertising in online advertising in China from 2013 to 2020 ." Chart. May 17, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1066641/china-revenue-share-native-advertising-in-online-advertising/
iResearch. (2019). Share of revenue of the native advertising in online advertising in China from 2013 to 2020 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1066641/china-revenue-share-native-advertising-in-online-advertising/
iResearch. "Share of Revenue of The Native Advertising in Online Advertising in China from 2013 to 2020 ." Statista, Statista Inc., 17 May 2019, https://www.statista.com/statistics/1066641/china-revenue-share-native-advertising-in-online-advertising/
iResearch, Share of revenue of the native advertising in online advertising in China from 2013 to 2020 Statista, https://www.statista.com/statistics/1066641/china-revenue-share-native-advertising-in-online-advertising/ (last visited December 22, 2024)
Share of revenue of the native advertising in online advertising in China from 2013 to 2020 [Graph], iResearch, May 17, 2019. [Online]. Available: https://www.statista.com/statistics/1066641/china-revenue-share-native-advertising-in-online-advertising/
