Native ad revenue share in online advertising in China 2013-2020

Published by
Lai Lin Thomala,
Dec 17, 2020
Native advertising and creative marketing content have become a more effective marketing method among the Chinese young consumers. In 2019, the native advertising sector was estimated to have an around 53.5 percent share of the online advertising revenue.

Share of revenue of the native advertising in online advertising in China from 2013 to 2020

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Release date

May 2019

Region

China

Survey time period

2013 to 2017

Supplementary notes

*Estimate.

Revenue of native advertising includes the revenue of search advertising, news feed advertising, video native advertising, recommendations, lock screen and other forms of native advertising. The calculation excludes the revenue of advertising mainly with native content, such as broadcasting, deep placement, advertorials, We Media promotion, prop placement, etc.

Statistical caliber of the revenue of native advertising is the actual revenue of media native advertising, without considering the errors due to seasonal fluctuations in financial reports of the enterprises.

The data are calculated based on the financial results published by related enterprises and interviews with experts in iResearch statistical model.

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