Native advertising and creative marketing content have become a more effective marketing method among the Chinese young consumers. In 2017, the market revenue of China's native advertising industry increased by 45.6 percent, accounting for almost half of the total online advertising revenue. The revenue growth of the native advertising sector was projected to slow down to 33.1 percent rate in 2020.
Annual growth rate of the native advertising market revenue in China from 2014 to 2020
Revenue of native advertising includes the revenue of search advertising, news feed advertising, video native advertising, recommendations, lock screen and other forms of native advertising. The calculation excludes the revenue of advertising mainly with native content, such as broadcasting, deep placement, advertorials, We Media promotion, prop placement, etc
Statistical caliber of the revenue of native advertising is the actual revenue of media native advertising, without considering the errors due to seasonal fluctuations in financial reports of the enterprises.
The data are calculated based on the financial results published by related enterprises and interviews with experts in iResearch statistical model.
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iResearch. (May 17, 2019). Annual growth rate of the native advertising market revenue in China from 2014 to 2020 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1066637/china-native-advertising-market-revenue-growth/
iResearch. "Annual growth rate of the native advertising market revenue in China from 2014 to 2020." Chart. May 17, 2019. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1066637/china-native-advertising-market-revenue-growth/
iResearch. (2019). Annual growth rate of the native advertising market revenue in China from 2014 to 2020. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1066637/china-native-advertising-market-revenue-growth/
iResearch. "Annual Growth Rate of The Native Advertising Market Revenue in China from 2014 to 2020." Statista, Statista Inc., 17 May 2019, https://www.statista.com/statistics/1066637/china-native-advertising-market-revenue-growth/
iResearch, Annual growth rate of the native advertising market revenue in China from 2014 to 2020 Statista, https://www.statista.com/statistics/1066637/china-native-advertising-market-revenue-growth/ (last visited December 03, 2024)
Annual growth rate of the native advertising market revenue in China from 2014 to 2020 [Graph], iResearch, May 17, 2019. [Online]. Available: https://www.statista.com/statistics/1066637/china-native-advertising-market-revenue-growth/
