Share of vegans in Great Britain in 2022, by region

In 2022, the largest share of vegans, at 3.67 percent, could be found in London. In contrast, the smallest proportion of the population that identified themselves as vegan could be found in the Rest of the South. Here the share of vegans was close to two percent. The North also showed a high share of vegans.

Other facts about Veganism in the UK

The Vegan society estimated that about 600 thousand people in the UK followed a vegan diet in 2019. The exact number is disputed and can vary from source to source; however, it seems clear that the number of vegans has been growing. Other estimates put the share of vegans at 2.59 percent of the UK population which would put the number of vegans at around 1.7 million in January of 2019. Ethical motivations and healthier living are the main drivers for becoming a vegan in the UK.

A growing importance of ethical consumerism

Ethical dimensions increasingly drive consumer spending, whether these are animal-welfare and environmental concerns - in the case of veganism and vegetarianism in particular - or concerns for human rights and social justice. Average household spending on ethical food in the UK has reached eleven million British pounds.