Brand awareness level of major online dating websites in China in 2021

Published by
Lai Lin Thomala,
Jul 17, 2023
According to a survey about the online dating users in 2021, approximately 90 percent of the Chinese respondents said that they had heard of Baihe Jiayuan, one of the pioneers in the Chinese online dating industry. Baihe and Jiayuan were close competitors before the merger in 2015. Other renowned online dating service providers are Zhen'ai, Youyuan, and Yidui.

Brand awareness level of major online dating websites in China as of December 2021

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Release date

January 2022

Region

China

Survey time period

December 2021

Number of respondents

13,243 online dating users

Method of interview

Online survey

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Key figures

4

Market segments

3

Major market players

5

User demographics

4

User behavior & preferences

7

LGBT online dating

4

Further related statistics

18

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