Perception of ideal hair color for women in Japan 2019

Published by Statista Research Department, Jan 9, 2024
According to a survey conducted by Ipsos on beauty in May 2019, 42 percent of Japanese respondents considered black to be the ideal hair color for women. Among 27 countries surveyed, Japan showed the lowest share of respondents, who preferred blond hair in regards to female beauty.

Preferred hair color for women among people in Japan as of May 2019

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Release date

August 2019

Region

Japan

Survey time period

April 19 to May 3, 2019

Number of respondents

1,000+

Age group

18-74 years

Method of interview

Online survey

Supplementary notes

Original question: "When thinking of beauty, which hair color do you consider ideal for women?"
Figures may not add up to 100 percent due to rounding by the source.

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