Global programmatic mobile ap ad fraud rates Q3 2018 - Q2 2019

Published by Statista Research Department, Jan 6, 2023
As of the second quarter of 2019, a little over 25 percent of global in-app ad impressions served programmatically were fraudulent. Over the past four quarters invalid in-app traffic rates have been slowly growing.

Programmatic in-app ad fraud rates worldwide from 3rd quarter 2018 to 2nd quarter 2019

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Release date

August 2019

Region

Worldwide

Survey time period

Q3 2018 to Q2 2019

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Statistics on " Digital advertising in Europe "

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

3

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Topics

Social media advertising and marketing in the NetherlandsSocial media usage in the NetherlandsSocial media in Belgium
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