According to Milward Brown's BrandZ China Top 100 ranking in 2020, Chinese education platform Xueersi increased its brand value by 120 percent to 4.6 billion U.S. dollars. Its top competitor New Oriental increased with a 78 percent brand value growth to almost five billion U.S. dollars. Besides the education category, the alcohol brand Wu Lang Ye and consumer finance company Lufax also saw significant growth in 2020.
Annual growth of the top 20 risers' brand value in the BrandZ China Top 100 in 2020*
*The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from nearly 290,000 Chinese consumers on over 1,100 brands in 75 categories.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.
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Kantar Millward Brown. (October 19, 2020). Annual growth of the top 20 risers' brand value in the BrandZ China Top 100 in 2020* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1063248/china-brandz-top-100-fastest-growing-brands/
Kantar Millward Brown. "Annual growth of the top 20 risers' brand value in the BrandZ China Top 100 in 2020*." Chart. October 19, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1063248/china-brandz-top-100-fastest-growing-brands/
Kantar Millward Brown. (2020). Annual growth of the top 20 risers' brand value in the BrandZ China Top 100 in 2020*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1063248/china-brandz-top-100-fastest-growing-brands/
Kantar Millward Brown. "Annual Growth of The Top 20 Risers' Brand Value in The Brandz China Top 100 in 2020*." Statista, Statista Inc., 19 Oct 2020, https://www.statista.com/statistics/1063248/china-brandz-top-100-fastest-growing-brands/
Kantar Millward Brown, Annual growth of the top 20 risers' brand value in the BrandZ China Top 100 in 2020* Statista, https://www.statista.com/statistics/1063248/china-brandz-top-100-fastest-growing-brands/ (last visited December 21, 2024)
Annual growth of the top 20 risers' brand value in the BrandZ China Top 100 in 2020* [Graph], Kantar Millward Brown, October 19, 2020. [Online]. Available: https://www.statista.com/statistics/1063248/china-brandz-top-100-fastest-growing-brands/