BrandZ China Top 100's new Chinese brands' value 2021

Brand value of the newcomers in the BrandZ China Top 100 in 2021 (in million U.S. dollars)*

CharacteristicBrand value in million U.S. dollars
Nongfu Spring (Food and Beverages) 22,016
Haitian (Food and Beverages) 15,798
Mango TV (Media and Entertainment) 8,843
NIO (Cars) 8,604
Pien Tze Huang (Healthcare) 7,270
Chow Tai Fook (Retail) 4,641
Yuanfudao (Education) 4,571
Fliggy (Travel Services) 3,766
Taikang (Insurance) 3,235
Sina Weibo (Media and Entertainment) 2,836
Zuoyebang (Education) 2,666
Ocean Engine (Business Solutions and Technology Providers) 2,636
Oppein (Retail) 2,290
Created with Highcharts 7.2.2Brand value in million U.S. dollars22,01622,01615,79815,7988,8438,8438,6048,6047,2707,2704,6414,6414,5714,5713,7663,7663,2353,2352,8362,8362,6662,6662,6362,6362,2902,2902,0182,0181,8271,8271,8241,8241,6991,699Nongfu Spring (Food and Beverages)Haitian (Food and Beverages)Mango TV (Media and Entertainment)NIO (Cars)Pien Tze Huang (Healthcare)Chow Tai Fook (Retail)Yuanfudao (Education)Fliggy (Travel Services)Taikang (Insurance)Sina Weibo (Media and Entertainment)Zuoyebang (Education)Ocean Engine (Business Solutions and Technology Providers)Oppein (Retail)360 (Media and Entertainment)Yifeng Pharmacy (Retail)Guo Yuan (Alcohol)Dashenlin (Retail)
02,0004,0006,0008,00010,00012,00014,00016,00018,00020,00022,00024,00026,000
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Release date

October 2021

Region

China

Survey time period

2021

Method of interview

Online survey

Supplementary notes

*The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from nearly 290,000 Chinese consumers on over 1,100 brands in 75 categories.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.

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