Traditional media ad expenditure change in China 2016-2019

Published by
Lai Lin Thomala,
Aug 1, 2022
The ad spending in China's traditional media dropped by 7.78 percent in 2019 compared to the previous year. The change was due to the significant increase of investments on online advertising, which accounted for slightly over half of the total ad revenue.

Annual change in the traditional media ad spend in China from 2016 to 2019

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Release date

May 2020

Region

China

Survey time period

2016 to 2019

Supplementary notes

Traditional media advertising includes television (excl. advertising on television in public transportation), newspapers, magazines, radio, and outdoor advertising (excl. subway).

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