Mobile payment provider brand awareness in South Korea 2019

Published by L. Yoon, May 30, 2024
According to a survey in South Korea in 2019, Kakao Pay had the highest brand awareness as a mobile payment provider, with a response of around 86 percent. These top three providers including Samsung Pay and Naver Pay were followed by so-called "app cards", mobile payment methods provided directly through card companies' mobile apps.

Brand awareness of mobile payment providers in South Korea in 2019

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Release date

August 2019

Region

South Korea

Survey time period

August 5, 2019

Number of respondents

500 respondents

Age group

18-64 years

Special properties

respondents with mobile shopping experience in the past three months

Method of interview

Online survey

Supplementary notes

Multiple choices by respondents were possible.

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Overview

4

Key indicators

5

Bank cards

4

Internet and mobile banking

4

E-wallets

4

Other payment services

5

Consumer perspective

5

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