The Chinese digital media consumers spent an average of three hours and 51 minutes per day in 2019, around 67 minutes more than on traditional media. The difference of average time spent between traditional and digital media was expected to increase to nearly two hours by 2022.
Average daily time spent on traditional and digital media by adults in China from 2016 to 2019 with a forecast until 2022
(in minutes)
excludes Hong Kong; includes digital (desktop/laptop and mobile nonvoice), print (magazines and newspapers), radio and TV
Supplementary notes
*Estimate.
According to the source, time spent per medium refers to the overall time spent with that medium, regardless of multitasking. For example, one hour of multitasking on desktop/laptop while watching TV is counted as one hour for TV and one hour for desktop/laptop.
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LinkedIn. (May 10, 2020). Average daily time spent on traditional and digital media by adults in China from 2016 to 2019 with a forecast until 2022 (in minutes) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1061951/china-traditional-digital-media-usage-time/
LinkedIn. "Average daily time spent on traditional and digital media by adults in China from 2016 to 2019 with a forecast until 2022 (in minutes)." Chart. May 10, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1061951/china-traditional-digital-media-usage-time/
LinkedIn. (2020). Average daily time spent on traditional and digital media by adults in China from 2016 to 2019 with a forecast until 2022 (in minutes). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1061951/china-traditional-digital-media-usage-time/
LinkedIn. "Average Daily Time Spent on Traditional and Digital Media by Adults in China from 2016 to 2019 with a Forecast until 2022 (in Minutes)." Statista, Statista Inc., 10 May 2020, https://www.statista.com/statistics/1061951/china-traditional-digital-media-usage-time/
LinkedIn, Average daily time spent on traditional and digital media by adults in China from 2016 to 2019 with a forecast until 2022 (in minutes) Statista, https://www.statista.com/statistics/1061951/china-traditional-digital-media-usage-time/ (last visited December 22, 2024)
Average daily time spent on traditional and digital media by adults in China from 2016 to 2019 with a forecast until 2022 (in minutes) [Graph], LinkedIn, May 10, 2020. [Online]. Available: https://www.statista.com/statistics/1061951/china-traditional-digital-media-usage-time/
