Number of live streamers in China 2016-2024
Live streaming has taken China by storm, changing the online entertainment and shopping scene. With a user base of 777 million in China, the sector has become a lucrative business for many. Popular live streamers can earn a decent amount of money from advertising, virtual gifts and tips, as well as product endorsements.
A convenient way to relax
In China, live streaming has become the go-to platform for mobile entertainment. Two-thirds of internet users reported to have watched live streams on smartphones. The targeted audience were usually between 27 and 39 years old. E-commerce, food shows, and news were the most streamed content types.
Fusing with social events and e-commerce
But live streaming is more than just a way to pass time in China; it is also a social experience. From online shopping, gaming, to watching sports and concerts, viewers can connect with other internet users in real-time. Among all market segments, livestreaming e-commerce registered the highest penetration rate, raking in almost five trillion yuan of gross merchandise value in 2023.
